HEALIUM
The Brand
Healium is a VR software that helps users learn to self-manage their anxiety through biofeedback-guided, meditative experiences.
B2C→B2B
I played a key role in supporting Healium’s strategic shift from a direct-to-consumer model to a business-to-business focus. By repositioning the product as a measurable mental fitness solution for clinicians, educators and organizations, I helped move the brand beyond individual wellness and into professional settings where outcomes matter most.
Through this transition, I contributed to:
Crafting strategic social messaging that emphasized measurable results professionals could use with clients.
Building credibility with healthcare, education and corporate wellness stakeholders through Healium’s owned channels.
Creating and running a Meta Ad campaign to target wellness professionals.
The Outcome
This strategic transition allowed Healium to shift from individual purchases to enterprise-level partnerships, generating measurable business results. The outcome was a stronger, more scalable foundation for long-term success.
View post on LinkedIn.
View post on Instagram.
View the case study on Healium’s website.
View the press release on Healium’s blog.